home NBA News and Rumors Stephen Curry’s Curry Brand Signs De’Aaron Fox to Endorsement Deal

Stephen Curry’s Curry Brand Signs De’Aaron Fox to Endorsement Deal

By Emmanuel Altenor Posted in NBA News and Rumors

Posted on October 26, 2023October 26, 2023

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De’Aaron Fox Curry Brand Deal

Curry Brand signs De’Aaron Fox

Sacramento Kings star De’Aaron Fox has signed an endorsement deal with Stephen Curry‘s Curry brand. Shams Charnia brought the news, via X (formerly Twitter):

Sacramento Kings All-Star guard De’Aaron Fox is finalizing an endorsement deal with Curry Brand, becoming the first NBA player to sign with Stephen Curry’s signature line at Under Armour, sources tell @TheAthletic @Stadium. pic.twitter.com/PqmI8aYTA3
— Shams Charania (@ShamsCharania) October 26, 2023

This should be an interesting partnership, as the Golden State Warriors and Sacramento Kings are becoming fierce rivals, with Fox blossoming into one of the NBA’s top stars. Curry and Fox dueled in a grueling seven-game series in the Western Conference First Round of the 2023 NBA playoffs.